A word is a word
From farmer to consultant
My name is Klaus-Herbert Rolf, I was born in 1959, I am married and have two children. My roots lie on my parents’ farm in East Westphalia-Lippe. After completing my agricultural apprenticeship and studying agricultural economics, I started working as an agricultural engineer at Klöpper & Wiege in 1986 – a company that was doing pioneering work in agricultural software at the time. Today you would call it a start-up. This experience laid the foundation for my professional career.
Career path at AGROCOM: Partner and manager
In 1991, I was offered a partnership at Klöpper & Wiege, a challenge that I accepted with great enthusiasm. After the company was taken over by CLAAS KGaA, my path led me to the CLAAS Group in 1998. There I was responsible for marketing and brand development at the subsidiary AGROCOM – which later became CLAAS E-Systems GmbH.
Experience at 365FarmNet and return to CLAAS
In 2013, I joined the Berlin start-up 365FarmNet. As Head of Marketing and Sales, I was responsible for the market launch of a cross-manufacturer farm management system. Four years later, I returned to CLAAS, this time as Public Affairs Manager. At the same time, I was involved in various committees, including as an advisory board member of the DLG-Feldtage and EuroTier until 2014. I have been active on the CEMA Strategic Committee since 2019.
From the AEF to the VDMA: responsibility and expertise
My commitment to standards in agricultural technology was and is a matter of course for me – whether in the AEF or as chairman of the VDMA working group for communication and marketing. Since 2014, I have also been sharing my knowledge and experience as a cross-industry sales and trade fair trainer.
Empathy, reliability, appreciation.
Every step of my career to date has been characterized by thinking in terms of customer solutions and making developments usable in terms of technology and content. In my current job as a Public Affairs Consultant, I also value empathy, reliability and appreciation. They guide me both in my daily tasks and in long-term projects. They are the basis for productive collaboration and a creative working environment. For me, the motto is always: “A word is a word”.
Lange Str. 27
33129 Delbrück
Contact
Mobile: 0170 4556711
E-Mail: info@rolf-communication.com